In celebration of Child Line's 25th anniversary & working in collaboration with the talented illustrator Lidia De Pedro, Fee spent weeks transforming a life size replica of the Classic Giles Gilbert Scott K6 phone box into a travelling Circus.
United by a fascination with the Circus & inspired by the annual Clown's Service at Holy Trinity, we aimed to create a colourful & befitting monument to the Great Grimaldi. Crowned 'King Of The Clowns' he spent most of his life trying to make people laugh, which we think is a very noble way to spend your days.
The public exhibition ran from the 18th of June to the 16th of July.
Our phone box was briefly displayed in Trafalgar Square, before being moved to Covent Garden's East Colonnade Market, where it stayed for the duration of the marketing campaign.
There were 86 phone boxes in total, each customized by reputable artists from a wide cross section of the Arts, including Sir Peter Blake, The Prodigy, David Mach, Giles Deacon, Basso & Brooke, Zandra Rhodes & Julien Macdonald.
The boxes were sold at a VIP auction at The National Portrait Gallery.
In summary, this project got some great press coverage, had an astonishing on line following & raised a considerable amount for a very good cause.
We would like to thank the following people for their assistance with this project, Maria Eva Russo, Yann Sivault, Don Macleod, Elena Scafidi, Angie Lluch & Surrey Engineering Limited.